This Privacy Policy ("Policy") explains how Case Lay ("Case Lay," "we," "us," or "our") collects, uses, shares, and protects information when you visit or interact with our website at https://caselay.com and any related sites, landing pages, forms, advertisements, or services we operate (collectively, the "Site" or "Services").
We are not a law firm. We do not provide legal advice or form an attorney-client relationship. If you submit information through our Site or call a phone number shown on our Site, your inquiry may be shared with one or more third-party attorneys, law firms, or legal marketing partners (each a "Participating Advertiser") who may contact you. Participating Advertisers are independent third parties; their privacy practices govern their handling of your information after we share it.
If you have questions about this Policy or want to submit a privacy request, contact us at privacy@caselay.com.
Definitions
- Personal Information: information that identifies, relates to, describes, or could reasonably be linked to an individual or household.
- Participating Advertisers: attorneys, law firms, and legal marketing entities that purchase advertising or lead-delivery services from us.
- Service Providers: vendors that process Personal Information on our behalf to operate the Site and Services (e.g., hosting, analytics, CRM, call tracking).
- Sensitive Personal Information: categories such as precise geolocation, health/medical or insurance claim details, and similar data as defined by applicable law.
Information We Collect
A. Information you provide directly
- Name, email address, phone number, postal address
- Accident/injury details (date, location, incident description), injury and treatment details, insurance information you choose to provide
- Information you enter into forms, surveys, chats, or messages
- Information you provide by phone (calls may be recorded where permitted by law)
B. Information collected automatically
- IP address, device identifiers, browser type, operating system
- Pages viewed, time on site, clicks, referral URL, and other usage data
- Approximate location inferred from IP address
- Analytics and advertising event data (page events, conversions)
C. Cookies and similar technologies
We and our partners use cookies, pixels, tags, SDKs, web beacons, and similar technologies to enable Site functionality, perform analytics, and support advertising and remarketing. See Section 7.
How We Use Personal Information
We use Personal Information to:
- Operate, maintain, and improve the Site and Services
- Respond to inquiries and provide customer support
- Deliver your inquiry to one or more Participating Advertisers for lead-delivery and marketing purposes
- Verify, filter, score, and route inquiries (fraud prevention, quality control, duplicate suppression)
- Measure and improve marketing and advertising performance (analytics, attribution, testing)
- Comply with legal obligations, enforce our Terms, and protect legal rights and safety
How We Share Information
A. Participating Advertisers
If you submit information through the Site or call a phone number on the Site, we may share your inquiry and related Personal Information with one or more Participating Advertisers for lead-delivery, marketing, or intake purposes. Once shared, those parties' privacy practices apply to their further use.
B. Service Providers
We share Personal Information with Service Providers who perform services for us (hosting, analytics, CRM, call tracking, email, payment processing). Service Providers are contractually limited to using data only to provide services to us.
C. Advertising and analytics partners
We may share identifiers and event data with ad networks and analytics providers for measurement, attribution, and remarketing. In some jurisdictions, this sharing may be treated as a "sale" or "sharing" under privacy laws.
D. Legal, safety, and business purposes
We may disclose information to comply with laws, respond to legal process, protect rights and safety, prevent fraud, or in connection with a corporate transaction (merger, acquisition, sale of assets).
Calls, Texts, and Consent (TCPA / Automated Contacts)
By providing your phone number, you authorize Case Lay and Participating Advertisers to contact you at that number, which may include calls or texts using automated dialing technology and/or prerecorded/artificial voice, as permitted by law, for purposes related to your inquiry and/or marketing. Consent to receive automated calls/texts is not a condition of purchase. Message and data rates may apply.
To opt out of marketing texts, reply STOP (or follow other opt-out instructions). Opting out with us does not automatically opt you out with Participating Advertisers that already received your information.
To request placement on our internal Do Not Call list, email privacy@caselay.com and include your full name and phone number(s). We will make commercially reasonable efforts to honor internal DNC requests, but cannot control independent Participating Advertisers' outreach after we share data.
Marketing Emails
We may send marketing emails. You can opt out of non-transactional marketing emails by using the unsubscribe link in the message or by emailing privacy@caselay.com. We may still send service-related or administrative messages.
Cookies, Analytics, and Targeted Advertising
A. Cookie controls
Most browsers let you control cookies through settings. Blocking cookies may affect Site functionality.
B. Third-party tracking and analytics
We use third-party analytics (for example, Google Analytics) and advertising platforms that may collect information about your activity across sites. To opt out of Google Analytics aggregation, see tools.google.com/dlpage/gaoptout. For ad settings, see adssettings.google.com.
C. Interest-based advertising
We and our partners may use cookies and identifiers to deliver interest-based ads. To opt out of some targeted advertising, you can use industry opt-out tools such as the Network Advertising Initiative (thenai.org/opt-out) or your device/browser settings.
D. Do Not Track
We do not currently honor browser "Do Not Track" signals because there is no consistent standard.
Data Retention
We retain Personal Information as long as reasonably necessary to fulfill the purposes described in this Policy, to comply with legal obligations, and for fraud prevention, auditing, and dispute resolution. Retention periods vary by data type and legal requirements. Information shared with Participating Advertisers is subject to their retention policies.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect Personal Information. However, no transmission or storage method is completely secure and we cannot guarantee absolute security.
Your Privacy Rights (U.S. State Privacy Laws, Including California)
Depending on your state of residence, you have rights such as:
- Right to access the Personal Information we hold about you
- Right to correct inaccurate Personal Information
- Right to request deletion of Personal Information (subject to legal exceptions)
- Right to obtain a portable copy of Personal Information
- Right to opt out of targeted advertising and certain "sale" or "sharing" as defined under state privacy laws
California residents: You may have the right to know, delete, correct, and opt out of the sale/sharing of Personal Information under the California Consumer Privacy Act (CCPA/CPRA). To exercise rights, submit a request via:
- Email: privacy@caselay.com
- Subject line: "Privacy Request — California"
- Include: your name, email, phone number, mailing address, and a description of the request. We may need to verify your identity before fulfilling requests.
We will not discriminate against consumers for exercising privacy rights.
Do Not Sell or Share My Personal Information
To opt out of sales or sharing of your Personal Information where applicable under state law, please email privacy@caselay.com with the subject line "Opt-Out — Sale/Share." We will process verifiable requests as required by law.
Children's Privacy
Our Site and Services are intended for users 18 and older (or the age of majority in your jurisdiction). We do not knowingly collect Personal Information from children under 18. If you believe a child provided Personal Information, contact privacy@caselay.com and we will take steps to remove the information.
International Users & Cross-Border Transfers
We operate in the United States. If you access the Site from outside the U.S., your Personal Information may be processed and stored in the U.S. where privacy laws may differ. By using the Site you consent to transfer and processing in the U.S.
Changes to This Policy
We may update this Policy from time to time. The "Last updated" date at the top indicates the most recent revision. If we make material changes, we will post a notice on the Site and, if required by law, notify affected users by email.
Contact Us
Case Lay
Email: privacy@caselay.com